I think this is all pretty simple - iBooks is going to be the only bookstore on iOS devices. In response to an email from Cue, Jobs also emphasized that iBooks would be the only bookstore on iOS devices: “It’s time for them to use our payment mechanism or bow out,” Jobs said in a separate email. “If they want to compare us to Android, let’s force them to use our far superior payment system,” Jobs wrote. In his response, Jobs said that Apple could say Amazon “must use our payment system for everything” and say the change was triggered by the new newspapers and magazines subscription policies. These conversations were taking place as Apple was also planning to announce new App Store policies for subscriptions. We would then likely have to decide whether to pull the Kindle app from the store or continue to allow an exception to our terms and guidelines for the Kindle app. Based on our past discussions, I expect they will may choose not do do that. We should ask them to come back to us with a plan on how they will get their app in compliance with the rules. I do think that we should tell Amazon that based on their own TV ads it is clear that the use of their App now violates our terms and guidelines and that they need to use our In App Purchase system for digital book sales as well. While the primary message is that there are Kindle apps on lots of mobile devices, the secondary message that can’t be missed is that it is easy to switch from iPhone to Android. The woman then switches to an Android phone and still can read all her books. It starts with a woman using an iPhone and buying and reading books with the Kindle app. I just watched a new Amazon Kindle app ad on TV. In fact, what actually prompted Schiller to reinvestigate this situation, according to the emails, is that Amazon ran a series of advertisements on how you could still access your Kindle books if you switched from iPhone to Android or vice versa. In one email, Schiller explained that Apple initially made an exception for Amazon because “users would be buying books on a Kindle device and later accessing them on iPhone.” As Apple sold more iPhones, iPads, and iPod touches, however, Schiller thought it was time to drop this exception. As first uncovered by the Verge, two sets of emails included in the internal documents include conversations between Steve Jobs, Phil Schiller, and other Apple executives regarding this situation. Up until early 2011, you could buy Kindle ebooks directly in the Kindle app on iOS. What’s important to remember is that this sort of arrangement wasn’t always the case. This is Amazon’s way of avoiding giving Apple a 30% cut of ebook purchases, which would be required if Amazon sold ebooks directly within the Kindle app itself. Users can read the ebooks they’ve already purchased, but to buy new ones, they have to use Safari. A collection of those emails offer new details on Apple’s longstanding battle with Amazon over allowing in-app purchases of ebooks in the Kindle app.Īs it stands today, the Kindle app for iPhone and iPad does not allow users to purchase ebooks directly. As part of the House Judiciary Committee’s antitrust probe into Apple, lawmakers have released a variety of internal emails from Apple.
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